Kraft Macaroni and Cheese is more popular in Canada than anywhere else in the world. Often referred to simply as Kraft Dinner or even KD in Canada, it has achieved so much success that it has been called the National Dish of Canada and is the most popular item sold in Canadian grocery stores.
On average each Canadian eats 3.2 boxes of Kraft Dinner per year, which comes out to almost 10 servings per year and is 55% more than Americans.
During the Great Depression the idea for boxed macaroni and cheese was born when a salesman used a rubber band to pair packets of the then newly developed grated Kraft cheese and boxes of pasta and convinced stores to sell them. In 1937 Kraft began to market them as Kraft Dinner, advertising the ability to feed a family of four for $0.19 USD.
Sales largely grew as government orders for the military came in and servants became less common coupled with women entering the workforce which meant less time for cooking and a rise in demand for quick meals.
- Mac n Cheese Day 48/365 (link is external). Steven Guzzardi. 2013. Licensed under Creative Commons 2.0, no changes. Accessed 8 August 2015.
- Manufacturing Taste (link is external). Sasha Chapman. 2011. The Walrus. 2004. Accessed 22 August, 2015.
- Overview: Discusses the naming of the product as Kraft Dinner or KD for short. Discusses the comparison of sales (55% more in Canada) between countries.